In a move that could signal a major shift in how the NFL does business, Dallas Cowboys owner Jerry Jones has announced a partnership with blockchain-based sports betting platform FanDuel. The company will also be launching a new Dallas Cowboys-themed cryptocurrency, which will be available for purchase on their website where Blocktrade will become the official cryptocurrency partner of the Cowboys.
The partnership, which was announced on Thursday, will see FanDuel become the official daily fantasy and sports betting partner of the Cowboys. Jones said that the partnership will allow fans to “engage with the Cowboys in a whole new way.”
“We are always looking for ways to enhance the fan experience, and this partnership will do just that,” Jones said in a statement. “FanDuel has a proven track record of success in the fantasy sports space, and we are excited to partner with them as we enter into the sports betting arena.”
This news comes as a surprise to many, as Jerry Jones has been one of the most vocal critics of cryptocurrency in the past. In an interview with CNBC in 2018, he called bitcoin “a fraud” and said that anyone who invests in it is “stupid”. However, it seems that he has had a change of heart, as he is now one of the most vocal advocates for cryptocurrency.
The partnership comes as the NFL is considering a major change to its policy on gambling. The league is currently mulling over a proposal to allow players to bet on games through a mobile app.
If the proposal is approved, it would be a major shift in how the NFL does business. Currently, the league has a strict policy against gambling. However, with more and more states legalizing sports betting, the pressure is mounting on the league to change its stance.
Jones said that the partnership with FanDuel will help the Cowboys stay ahead of the curve on sports betting. “This partnership puts us in a leadership position on this issue and gives us an opportunity to shape the future of gaming,” he said.
The partnership between the Cowboys and FanDuel is the first of its kind between an NFL team and a cryptocurrency company. It is also one of the most high-profile partnerships between a professional sports team and a gambling platform.
The deal comes as the NFL is facing increased scrutiny over its handling of concussions. A recent report from The New York Times found that the league had downplayed the risks of head injuries for years.
In response to the report, Jones said that the partnership with FanDuel will help the Cowboys “lead the way” on concussion research. “This partnership will allow us to accelerate our efforts to improve player safety,” he said.
It remains to be seen how the partnership between the Cowboys and FanDuel will impact the NFL’s stance on gambling. However, it is clear that the league is under pressure to change its policy on the issue.
This partnership is sure to be a game-changer for both the NFL and cryptocurrency industry. It will be interesting to see how other teams and owners react to this news, and if they will follow suit and partner with cryptocurrency companies as well.